Marketing Research is the systematic gathering, recording, and analysis of data about issues relating to market products and services.
The goal of marketing research is to identify and asses how changing elements of the marketing mix impacts customer behavior.
Marketing research inform about how to enter the right Business on the right Consumers. It provide a better understanding for the market segments, share, prices, competitors, supply & demand and target consumers.
Marketing Research keep the firm Focus, Relevant & Oriented with the market trends, Competitors, positioning & all important players.
Marketing Research help in increase the decision making capacities, optimize the strategies, identify the effective opportunities and identify & manage the risk.
Marketing Research direct the firm for the effective & creative Communication Map to ensure well understanding of the firm Branding, Advertising, Campaigns & marketing strategies.