Defining your right target audience for market research
What is a target audience? Definition: A target audience is defined as a group of people having...
Conducting market research for startups
Market research for startups – why you need it With the aid of target market research, your start...
Exploring the future of market research: 2020 and beyond
With no ability to foresee the COVID-19 pandemic and its effects on all of us in both our personal a...
How to convert your passives into promoters?
Running a Net Promoter Score (NPS) survey will let you know the percentage of your detractors, passi...
Measuring customer satisfaction effectively
Measuring customer satisfaction (CSAT) is essential to understand how your customers feel about your...
Understanding your customer needs better
The cornerstone of any successful business is addressing customer needs. For that, you need to ident...
Demystifying Customer Satisfaction Research
Customer is at the core of any business and the way businesses treats their customer is the most inf...
Kenya and its Trade Economy in 2020
Introduction The African nation with an estimated GDP of around $100 Billion and per capita GDP of $...
Why Should Businesses Consider Market Research
Market research is more important today than ever because of the increased complexity and cut-throat...
Sudan and its Trade Economy in 2020
Introduction Sudan, one of the largest Arab nations, is witnessing a come back in the international ...