How does Market Research aid in product development.
Introduction Market research is done to help firms get the most out of the time, money, and resources they put...
How does Market Research help in Improving Customer satisfaction and loyalty?
Strong customer satisfaction can significantly reduce costs and raise earnings, but many businesses struggle to have a good customer experience....
How can Market Research reduce your customer acquisition costs?
Introduction Successful marketers use market research to make better business decisions, maintain their company’s competitive edge, and remain on top...
How Government and Industry is coping up with the COVID 19 crisis in Sudan
IMPACT OF COVID 19 ON THE ECONOMY The COVID-19 (coronavirus) pandemic has had an unprecedented social and economic effect on...
Defining your right target audience for market research
What is a target audience? Definition: A target audience is defined as a group of people having common interests, demographics, and...
Conducting market research for startups
Market research for startups – why you need it With the aid of target market research, your startup gains access to...
Exploring the future of market research: 2020 and beyond
With no ability to foresee the COVID-19 pandemic and its effects on all of us in both our personal and...
How to convert your passives into promoters?
Running a Net Promoter Score (NPS) survey will let you know the percentage of your detractors, passives, and promoters. Detractors...
Measuring customer satisfaction effectively
Measuring customer satisfaction (CSAT) is essential to understand how your customers feel about your products or services. Are they happy...
Understanding your customer needs better
The cornerstone of any successful business is addressing customer needs. For that, you need to identify and understand customer needs...
Demystifying Customer Satisfaction Research
Customer is at the core of any business and the way businesses treats their customer is the most influencing factor...
Kenya and its Trade Economy in 2020
Introduction The African nation with an estimated GDP of around $100 Billion and per capita GDP of $2,010 (as in...
Why Should Businesses Consider Market Research
Market research is more important today than ever because of the increased complexity and cut-throat competition in the marketplace. Customers...
Sudan and its Trade Economy in 2020
Introduction Sudan, one of the largest Arab nations, is witnessing a come back in the international trade scenario. The GDP...